We’ve spoken to individuals from an array of companies from all around the world about the inspirational way they run their business.
We’ve identified five hallmarks of beautiful business that celebrate the unmeasurable drivers of success.
Beautiful businesses have a clear sense of purpose; a noble, unwavering belief that translates into firm principles for how to succeed. This is where a company’s soul resides.
The ideals around which a business is built should not act as a straitjacket; they should act as a springboard for creativity. If necessity is the mother of invention, then curiosity is its father.
Elegance in business is not a simple matter of aesthetics. It is a matter of problem-solving. It enables businesses to defy time and extend their influence over centuries.
We like to see evidence of a human hand in the products we buy and services we experience, a tangible demonstration of care that makes the rest of us care about what a business does.
Profit is imperative in the short-term for survival and in the long-term for innovation and growth. Profit aids bold decision-making. But the decisions we make as business people have implications beyond profit.
Business is Beautiful was published in 2012 and is available in hardback, paperback and ebook formats.