Games for the athletes, with the Parisians, with the French, with the World
The Olympic and Paralympic Games, the world’s leading sports events, have an unmatched global presence. Paris 2024 aims to organise the games by putting sport at the service of society. Games that promote strong values and are open to all: “Games for the athletes, with the Parisians, with the French, with the World”. Games based on sharing ideas and passions, a true source of progress and innovation for a better future.
Our dual goal was to rally support in France and gain recognition abroad by heralding the bid’s values: those of a France, and especially of a city, that is welcoming, cosmopolitan, vibrant, bold and above all human.
A logo reflecting the image of the games Paris dreams of giving the world
We have created a logo with a strikingly simple, modern design that reflects the image of the games Paris dreams of giving the world.
-A powerful logo that emphasizes the event’s human dimension and can be easily reproduced by anybody.
-A logo recalling the outline of the Eiffel Tower, the symbol of French know-how that has become the icon of the city and the entire nation.
-A logo that can also be read in figures: 24 for Paris 2024 and for the 100th anniversary of the last Olympic Games held in Paris (1924).
-A logo that brings people together, expressing the colours of the world, of the Olympic movement and of France.
“This logo illustrates not just the beauty and elegance of Paris, but also its modernity and ability to constantly reinvent itself. It reflects the values of a cosmopolitan, innovative city and country on the move, which shine by their openness and humanity.” Anne Hidalgo, Mayor of Paris
The day after it was revealed on the Arch of Triumph, this new identity garnered over 25,000 tweets and nearly 100 million printings, the sign of a collective movement that unifies and mobilises. 74% of the French appreciate and understand its symbolism. (Info Sport survey conducted on 9 February 2016 several hours after the reveal)
The agency won the Grand Prix Stratégies du Design 2016.
In May 2017, Paris is embarking on a charm operation to seduce the olympic committee thanks to the logo: Paris 2024 entame son opération séduction