Dragon Rouge wins a bronze award for its creative work on Luksusowa, at the last Polish Advertising Competition.

As part of the Pernod Ricard portfolio, Luksusowa is one of the oldest existing vodka brand on the Polish market. Regardless a great deal of changes on the Polish booze market, the brand has successfully been able to maintain its strong position. However, brand owners have decided to strengthen the brand position, by renewing its image.

Main purpose was to rejuvenate the brand through the packaging, by working on its graphic and shape design, bring modernity and appeal to the brand whilst make sure that it’ll keep its heritage.

The shape of the bottle went into some changes – it gained a more ergonomic, male, out of convention design outline, whilst keeping the uniqueness of its square base. The year 1928 was embossed on the bottle, which conveys the trademark’s heritage.

Having “LUKSUSOWA” written in a vertical way gives dynamism to the bottle. The label was simplified and placed asymmetrically on the packaging to guarantee modernity which also gives a better exposure to the brand. Last, but not least, the gold on the label was replaced by silver to make it look more modern.

« Thanks to a very fruitful co-operation with the Dragon Rouge agency a new packaging has emerged, that according to a multitude of consumer tests performed, restores the magnificence and splendour of this authentic luxury brand, placing it in the top forefront of the best packaged vodkas on the polish vodka market. » - Arkadiusz Dobosz, Marketing Manager of Domestic Vodkas, Wyborowa S.A.