As part of the Pernod Ricard portfolio, Luksusowa vodka is one of the oldest existing vodka brand on the Polish market. Despite a great deal of changes on the Polish booze market, the brand has successfully been able to maintain its strong position. Owners of Luksusowa have decided to strengthen the potential of the brand, by renewing its image.

Rejuvenate the brand through the packaging, by working on the graphic and the shape design.

Bring modernity and appeal to the brand whilst make sure that it’ll keep its heritage.

The shape of the bottle went into some changes – it gained a more ergonomic, male, out of convention design outline, whilst keeping the uniqueness of its square base. The year 1928 was embossed on the bottle, which conveys the trademark’s heritage. ›Having “LUKSOSOWA” written in a vertical way gives dynamism to the bottle. The label was simplified and placed asymmetrically on the packaging to guarantee modernity. It also give a better exposure of the brand. Last, but not least, the gold on the label was replaced by silver to make it more modern.