Founded in 1896, Perrier has one of the richest legacies in the beverage world. It has a unique status as both a mineral water and soft drink thanks to its powerful bubbles. The brand also has a well-known history of communication (the “Perrier saga”) and design (iconic 33cl bottle).

Help Perrier open a new frontier in its development, emphasizing its unique positioning through communication on a global scale while helping it appeal to new consumers and stay up-to-date.

After working with the brand for more than 15 years, Dragon Rouge took this new assignment in several stages: 1) Revamp the “glass” range. We recommended a higher quality of presentation for products sold individually (glass bottles): more minimalism and use of sophisticated materials (metallization) and graphics (label and stickers).2) Create a high-end brand identity and universe with modern versions on the fundamentals: the source, monogram, colors… all the elements used for communication channels other than the mass media.3) Develop a range of plastic bottles to meet the expectations of new younger and more mobile consumers, and give the brand a new face. Including 50cl and 1l bottles, the new range is in keeping with the Perrier codes but reinterprets them in a register that is specific to the material used: bottles in the shape of rockets, powerful and ultra modern graphics.