Starting the year off right, Dragon Rouge has been selected as a winner in the2008-2009 American Package Design Awards for the re-design of Cruzan AgedRum. The award sponsored by Graphic Design USA, spotlights areas of excellence,growth and opportunity for creative professionals. The competition receives morethan 1,200 entries each year, of which only 120 firms and organizations areselected.In an attempt to depart from the perception of being a value brand, V&S enlistedDragon Rouge to create a more upscale design for Cruzan Rum. The outcome is asleek design, distinct and handcrafted, with an iconic crest inspired by theNelthropp family coat of arms. Additionally, an elegant black cap, stylized logo andthe master distiller’s signature display a real sense of pride on the package.