Modern healthcare is focused not only on healing, but also on prevention. Europlant Phytopharm has introduced a wide range of medicines under the Megafyt biotherapy brand. They supplement vitamins, minerals, and other natural substances necessary for the human body to cope with the challenges of the modern lifestyle and to stay in perfect shape. Vizotrin, which belongs to the range, improves eyesight.

To create the brand identity as well as the visual system of the brand portfolio that would build the medical competence image and a bond with consumers.

Vizotrin is the first product of the Megafyt biotherapy range, which uses a design structure that plays an important role in establishing a highly coherent visual system, hence strengthening consumer recognition of the brand. The capital letters of ‘Megafyt’ convey competence and trust softened by the friendliness of the small letters of ‘biotherapy’. The dots symbolize the fusion of nature and technology employed in the production process of the medicines. The monochromatic visual clearly shows the exact body part that the particular product is designed to affect.