Alexander Sugai

CEO, Brazil

Alex is founding partner of Dragon Rouge in Brazil, established in 2012, and is responsible for all our Latin American operations. He has extensive experience in the region with both international and national clients.

Prior to join Dragon Rouge he was partner for five years of a well known design consultancy in Brazil where he led and created projects for companies such as BRF, Gol Airlines, Itaú, Sony, Danone, Nestlé Waters, O Boticário, Portobello, Copersucar, Guarani, Schincariol and many others. He was Creative Director of FutureBrand at the Brand Experience division in New York, where he has developed projects for Middle East clients such as Emaar, Nakheel, Bahrain Bay, Abu Dhabi National Exposition Center, Dubai Aerospace Enterprise and others. He was also Creative and Innovation Director at FutureBrand Brazil, leading corporate and FMCG projects for many international bluechip companies.

He’s a frequent speaker in universities and design schools, and when asked why he became a partner of Dragon Rouge he says, “Brazil and Latin America are huge markets for companies that believein creativity as a way to achieve great results, and no company combines this attribute with global reach and international collaboration as Dragon Rouge”.

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Team

Patrick Veyssière

Patrick Veyssière

Président et fondateur
Pierre Cazaux

Pierre Cazaux

Président et fondateur
Eric Genevois

Eric Genevois

Network CEO
Kheireddine Sidhoum

Kheireddine Sidhoum

Directeur de Création Groupe Dragon Rouge
Delphine Cadoche

Delphine Cadoche

Directrice Générale Consumer Branding, Paris
Christian de Bergh

Christian de Bergh

Directeur Général Retail Branding, Paris
Marc-André Allard

Marc-André Allard

Directeur Général DR Innovation
Małgosia Leniarska

Małgosia Leniarska

Managing Director, Warsaw
Joe Hale

Joe Hale

CEO, London