BRF, created from the association between Perdigão and Sadia, was born as one of the largest global players in the food sector, strengthening the country's position as power house in agribusiness. The company operates across food sectors, including meat (poultry, pork and beef), processed meat foods, milk, margarine, pasta, pizzas and frozen vegetables sectors, with brands including Sadia, Perdigão, Batavo, Elegê and Qualy. BRF is one of the world's largest exporters of poultry and stands out among the largest global food companies by market value, accounting for over 9% of the animal protein world exports.
In 2013, BRF developed a new brand positioning, "Bringing lives together" and a new corporate identity. Invited to bring the new brand to life, we were responsible for the implementation of the company’s new visual identity at every point of contact with their audience. The new brand was launched at an internal event for over 50,000 employees around the world for which we prepared the design collateral. We also worked on BRF's website and intranet.
To standardise the usage and communicate the brand's values, attributes and positioning, we created the BRF Brand Book in Portuguese, English and Spanish, with the main guidelines for the application of the brand.
Continuing with the roll out, we redesigned internal programs and initiatives, the corporate brand architecture for the international division, BRF’s major offices receptions and facades, and worked on a range of signage for its industrial units and corporate businesses. There was also an update of the BRF Consumer Services Center’s logo, so we created an application guideline for of the several packaging formats found in the company’s product portfolio for brands such as Sadia, Perdigão and Batavo.