With an established presence in the fuel market, Petrovia decided to modernise and expand its brand. A new identity was seen as necessary in this process and Dragon Rouge used the company slogan, always on the move, to give life to the new image of Petrovia.
Through shapes and colours we presented in a clear and objective way the concept behind the brand. The new logo features a proprietary and dynamic design. The "v", similar to the symbol of a tick (checked) summarises the full range of services and products offered to customers every day. The visual identity is versatile and adapts to the various touch points of the brand, with more attention paid to gas stations as they occupy the front line with consumers. A full range of icons was also created, applied to the products and service points, giving even more personality to the brand.