One of the best-selling beers in Brazil, Kaiser is part of the Heineken group, which has the largest international presence with more than 160 plants worldwide. After its last redesign in 2011, the brand saw the need to revitalize their identity. This evolution would allow the expansion of its portfolio with a clear and striking visual architecture.
The challenge was to modernize Kaiser’s image without radical changes. With this in mind and with the goal of achieving greater expression on shelf, we renewed Kaiser’s visual identity through a simple yet standout style. The logo was simplified with fewer elements and the over all appearance is more direct and unified through a proprietary texture in cans and the red shield that is always present on the labels and packaging. The addition of the word "Lager" brought further clarification and distinction among competitors.