Global socio-cultural trends 2014/15

Dragon Rouge uses macro-societal trends to trigger creative thinking and dynamic attitudes to anticipate future consumer habits. The trends identify early signs of shifts by investigating key changes in industries such as fashion, cosmetics, entertainment and architecture that mirror the long-term impact of politics, economy and socio-culture.

Our seven most recent trends were divided into seven categories:

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An antiquarian approach that re-explores the last vestiges of knowledge and culture.


Taking refuge in a private space, surrounded by soft and gentle daily pleasures.


Clear the mind, reach the sky and breathe.


The digital tool for emotions, the era of Embodiment.


An artistic explosion breaking the standard rules to enable self-expression.


A return to original knowledge to rebuild social structure and find new values.


Gain wisdom, accepting the scheme of things and put everything back in its rightful place.