Jonathan Chajet image

Enter the Dragon


Jonathan Chajet to head up new Dragon Rouge business in China


We’re expanding our operation in Asia, adding to our presence in Hong Kong with a new office in Shanghai.

We’re delighted to announce that Jonathan Chajet will be CEO Dragon Rouge China. Jonathan has lived and worked in Shanghai for the last five years and joins us from Interbrand, where he was Executive Strategy Director for Asia-Pacific. He has worked with many large clients in the region, and will be using his considerable expertise in technology, financial services, hospitality and consumer goods.

He is a regular speaker and media commentator on global and China-related branding issues. He has appeared on CCTV’s Dialogue and Bloomberg’s Money & Politics, and written numerous studies and articles, including “Made in China: A Study on the Perception of Chinese Brands”, “China’s Best Brands”, and “The Opportunity for Chinese Brands Going Global”.

To find out more,

or get in touch with Jonathan


Lynne Dobney