Nest Bank spreads its wings!

12 September 2016

Dragon Rouge has worked on the brand strategy, identity and retail experience for new brand Nest Bank. The brand replaces what was formerly FM Bank PBP brand, its owner, and other franchise brands from its portfolio.

Nest Bank's new family orientated positioning focuses on presenting the bank as safe, caring and supportive. The contemporary banking offer is shown by an identity that is familiar, positive and human-centric with the line "Spread your wings."