Guillaume is Creative Director of Retail Branding in Paris. Trained as a graphic designer, and after graduating from ENSAAMA in visual communication, he followed in the footsteps of his father to Agora XXI. He subsequently joined Euro RSCG Design led by Dominique Grosmangin and Roland Le Leu. He joined the Dragon Rouge in 1995.
He now leads a team of architects and designers and works across a wide range of designs -for example, service networks, distribution of products a and restaurant signs. He anticipates customer needs and always gets the right information to the right place.
An avid reader of l"Equipe, the French sports paper, he loves to work on sports brands. One of his most recent major projects was the creation of the Olympic Museum's hospitality spaces.