Joanna Hutchins

CEO, Greater China

Joanna joined in 2014 to lead our Shanghai office, and is responsible for our offer across greater China. She has been living in Asia for the last twelve years and has extensive experience in innovation, brand development, brand-led growth, brand strategy and advertising communications. She joined Dragon Rouge from Unilever where most recently she was Global Brand Director working and living across North America, Latin America, Southeast Asia and North Asia.

Joanna is expert at excavating both consumer and market trends / insights to create winning strategies that grow brands and businesses. As a Brand / Marketing Management Executive with +20 years experience in marketing and brand management, she has helped both foreign and local brands and companies from FMCG to Commercial Real Estate, from Luxury Retail to Technology, from Alcohol & Spirits to Pharmaceutical succeed in China. Joanna believes that success lies in finding the “sweet spot” at the intersection of brand, category, market and consumer insight as well as business foresight to deliver competitive advantage.

Joanna has a track record of helping brand achieve measurable success with 2 AMA Effies and 2 Cannes Lions awarded. In May 2013, Joanna was named as one of "China's 50 Top Marketing Leaders" by the Internationalist Magazine and the ANA. She was also later named the same year as one of the top “1000 Global Marketing Leaders” by the ANA.

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Group Team

Patrick Veyssiere

Patrick Veyssiere

President and founder
Pierre Cazaux

Pierre Cazaux

President and Founder
Renaud Deschamps

Renaud Deschamps

Group CEO
Kheireddine Sidhoum

Kheireddine Sidhoum

Group Creative Director
Delphine Cadoche

Delphine Cadoche

Managing Director Consumer Branding, Paris
Christian de Bergh

Christian de Bergh

Managing Director Retail Branding, Paris
Marc-André Allard

Marc-André Allard

Managing Director DR Innovation
Małgosia Leniarska

Małgosia Leniarska

Managing Director, Warsaw
Joe Hale

Joe Hale

CEO, London