Joanna leads our Shanghai office, and is responsible for our offer across greater China. She has been living in Asia for the last seven years and has extensive experience in innovation, brand development, brand strategy and advertising communications. She joined Dragon Rouge from Unilever where most recently she was Global Brand Director, Skin care, North Asia Global Pond's.
Her speciality is her knowledge and insight of the Asian market together with global new product development, cross cultural/cross functional team management, high level of product/packaging aesthetics and regional and global brand management. In May 2013, she was named as one of "China's 50 Top Marketing Leaders" by the Internationalist Magazine and the ANA.
A talented writer, Joanna has contributed to articles on the advertising industry in Advertising Age and Ad Week. She has been a contributing writer to CNN / CNNgo online, Chubby Hubby blog, as well as SE Asia Globe and Look East magazines. In 2010, her blog Accidental Epicurean was nominated by Saveur Magazine as “Best Culinary Travel Blog.”