Kate sees her role as persuading, inventing, rationalising and arguing her way to building successful brands that make people’s lives better. It’s something she’s done for brands across the fmcg space from over-the-counter pharmaceuticals to soft drinks, bread to beer, working with the global and the national.
Kate left Interbrand to join strategy and innovation agency Brandsmiths working across both consumer and corporate brands. On joining Dragon Rouge, she says: “I wanted to stay with an independent, to work for a business where ideas and talents were the key focus, and to give myself a big meaty challenge. I got all three - in spades. The best aspect about working here is the people - they're a genuine bunch of clever people who don't take themselves too seriously. If you want to work here, you have to leave your ego at the door.”
Outside work is about ‘hanging with my inspiring and exhausting kids who remind me daily of all the good things in worry-free humans’.