Kate Waddell

Group Insight and Innovation Director

Kate sees her role as persuading, inventing, rationalising and arguing her way to building successful brands that make people’s lives better. It’s something she’s done for brands across the fmcg space from over-the-counter pharmaceuticals to soft drinks, bread to beer, working with the global and the national.

Kate left Interbrand to join strategy and innovation agency Brandsmiths working across both consumer and corporate brands. On joining Dragon Rouge, she says: “I wanted to stay with an independent, to work for a business where ideas and talents were the key focus, and to give myself a big meaty challenge. I got all three - in spades. The best aspect about working here is the people - they're a genuine bunch of clever people who don't take themselves too seriously. If you want to work here, you have to leave your ego at the door.”

Outside work is about ‘hanging with my inspiring and exhausting kids who remind me daily of all the good things in worry-free humans’.

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Group Team

Patrick Veyssiere

Patrick Veyssiere

President and founder
Pierre Cazaux

Pierre Cazaux

President and Founder
Renaud Deschamps

Renaud Deschamps

Group CEO
Kheireddine Sidhoum

Kheireddine Sidhoum

Group Creative Director
Delphine Cadoche

Delphine Cadoche

Managing Director Consumer Branding, Paris
Christian de Bergh

Christian de Bergh

Managing Director Retail Branding, Paris
Marc-André Allard

Marc-André Allard

Managing Director DR Innovation
Małgosia Leniarska

Małgosia Leniarska

Managing Director, Warsaw
Joe Hale

Joe Hale

CEO, London