Kheireddine Sidhoum

Group Creative Director

Kheireddine joined Dragon Rouge in December 2013 as Group Creative Director - Multiculturalism and an open mind are his watchwords.

He started his career 16 years ago at IG Design, and spent 11 years at the Brand Union, progressing to Design Director in Paris and then New York. He returned to the Paris office as Executive Creative Director where he managed the creation of a huge range of national and international projects across consumer and corporate branding. In 2012, he founded his design agency, Button Button, where he won a coveted Cannes Lion at the Festival of Creativity in 2013, prior to joining the group team at Dragon Rouge.

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Group Team

Patrick Veyssiere

Patrick Veyssiere

President and founder
Pierre Cazaux

Pierre Cazaux

President and Founder
Renaud Deschamps

Renaud Deschamps

Group CEO
Delphine Cadoche

Delphine Cadoche

Managing Director Consumer Branding, Paris
Christian de Bergh

Christian de Bergh

Managing Director Retail Branding, Paris
Marc-André Allard

Marc-André Allard

Managing Director DR Innovation
Małgosia Leniarska

Małgosia Leniarska

Managing Director, Warsaw
Joe Hale

Joe Hale

CEO, London
Kate Waddell

Kate Waddell

Group Insight and Innovation Director