Patrick attended Raymond LOEWY's industrial design school in Paris (compagnie de l’esthétique industrielle), then created design agency Beautiful, and eventually c0-founded Dragon Rouge in 1984.
“In terms of the agency and our work over time it’s interesting how what you value or what’s important changes,” says Patrick. “The first large project (given the size of the agency then) was greatly exciting… the identity of all network stations for Radio France, more than 25 of them, all different! Renault was another, one of the most important projects we took on, because we were not a big agency at the time, and that was the first time we had to work in corporate, retail and in packaging together.
“Now, what gives us immense pride is the quality and longevity of the relationships, how we can come to an understanding with (and of) a brand over time, and obviously how that enables us to do great and better work. We’ve had relationships of 25 years with companies such as Mondelez and Nestlé, and 15 years with the likes of AXA and Perrier… something to be very proud of. What have we learned in all this time? That good design is still the one that best identifies and solves the problem. Some things will always hold true. My first boss, Raymond Loewy, knew what he was saying when he advised me early in my career... "ugliness does not sell!"”
Patrick values originality, honesty, freedom, and perseverance. When not at Dragon Rouge he is most likely to be found restoring castles, fishing on the riverbank, or tending orchids or cacti.