Sociocultural trend: Reconciliation

Sophie Grenier, our internal sociologist specialized in innovation and trends works with consumer insight experts in our 7 offices in Paris, London, New York, Warsaw, Hamburg, Hong Kong and Dubai to provide a prospective vision and identify early signs of macro-societal shifts by investigating key changes in early adopting industries such as fashion, cosmetics, entertainment and architecture that mirror the long-term impact of politics, economy and socio-culture.

Dragon Rouge uses the macro-societal trends to trigger creative thinking and dynamic attitudes to anticipate future consumer habits. The trends break through the every day and flip conventional thinking on its head.

Here is a sneak peak at one of our trends: Reconciliation.

For more information about our trends, or to schedule a presentation on trends with your team, please contact Sophie Grenier.