Created by Elisabeth de Kergorlay, in partnership with Jason Bauer of Crumbs Bake Shop, Babeth’s Feast brings the high-quality frozen food shops of Paris to New York City. As a new brand and new concept, Babeth’s Feast was looking to create a distinct, ownable brand that clearly communicated its unique offering and established it as an upscale category leader in the frozen food space.
Dragon Rouge worked with Babeth’s Feast to develop a strong brand identity and positioning, one that would ground creative expression and create a consistent, distinctive look and feel. Building on this positioning, we created a package design system that first, established clear differentiation among the products to aid consumer navigation and second, showcased Babeth’s Feast’s quality, taste and convenience. We extended this design system to develop a unified brand world that is reflected consistently across various touchpoints, including digital platforms and the retail space.
Babeth’s Feast officially opened its doors in August of 2014 to great fanfare. Already featured in numerous national and local publications, Babeth’s Feast is taking New York by storm!