For over 30 years, Carrefour Banque has gradually developed a full range of products from payment to insurance, credit and savings, little by little becoming an all-purpose financial institution. It was time to proudly claim that status, especially since fierce competition has compelled Carrefour Banque to react, win back market share and reassert its position as a credible and, above all, different alternative to its competitors.
That difference is mainly characterised by a brand close to its customers every day, which involves being even more interested in every one of them, listening to them, understanding them, designing our products to meet their needs and offering them simpler banking so that they can protect their loved ones, finance a project, plan for the future and enjoy life more.
That is why the brand is taking a new approach. First, the name has been changed to Carrefour Banque et Assurance to better reflect the range of products on offer. Second, the mission has been better defined around the idea that making banking as easy as possible lets people enjoy life more. The brand puts people first, which is expressed by the motto, “You, quite simply”. Lastly, the visual identity has been redesigned to raise its status and credibility while benefiting from a more modern, more human and, above all, more consistent and identifiable look.