News • 07 04 2021

Hollywood escorts us across France

The Hollywood bottles escort the young and the not-so-young along their journeys across France. All aboard for a ride with music, chatting, and chewing gum !

Let’s embark on a tour of France’s most iconic cities, Paris, Marseille, Lyon, Bordeaux, Nice, Lille, Toulouse, Strasbourg, Nantes. To stay up-to-date and remain French people’s favorite car rides choice, Hollywood has created an urban collection with a map of the main cities. With their sharp and unique design, the bottles trace and showcase the must-see places that the selected cities are famous for.

The creative play was to uncover and represent these cities’ most iconic places, sports, and recipes while creating a fun and catchy packaging. A boost and a breakthrough from the brand’s codes. A wind of escape has been blowing over Hollywood, guided by Dragon Rouge along this tour « à la Française ».

Each city emits its own scent but all share a design. Because Paris, Lyon, and Bordeaux are only one step away from Hollywood!