Oh, Cookies!
Um Ihnen eine bestmögliche Navigation auf unserer Webseite anbieten zu können, und das Erstellen von Statistiken und das Teilen von Inhalten auf sozialen Netzwerken ermöglichen zu können, verwendet Dragon Rouge Cookies. Durch die weitere Nutzung der Webseite stimmen Sie der Verwendung von Cookies zu.A GOLD EFFIE for Dragon Rouge!
At this year’s Effie Awards ceremony held at the Grand Theatre in Warsaw, we won a gold award in the retail category for our work on Faktoria Win for the Eurocash Group. A brand that has become a leader in innovative sales channels for wine in Poland.
At a time at which small grocery stores were struggling to sell wine, which was resulting in a loss of opportunity in a rapidly growing market, the Eurocash Group launched an innovative solution for selling wine in small shops. The concept of „store in store“ brand Faktoria Win redefined the way consumers bought wine.