Coca-Cola Vietnam

Over the past 25 years, Coca-Cola has become an integral part of Vietnamese life, uplifting people from all regions and walks of life.
In 2019, Coca Cola decided to pay homage to the people of Vietnam by releasing six limited-edition can designs.

Each can represents a Vietnamese city, highlighting its individual culture while embracing authentic Vietnamese spirit. We leveraged the strength of Coca Cola’s brand assets to develop a concept which showcases the emblematic contour of the bottle. Characters symbolising the inhabitants of every city in Vietnam are brought to life emerging from the bottle shape. The design conveys the idea that Coca-Cola brings Vietnamese people together to celebrate Vietnam’s great success.

We went one step further to integrate the brand’s universally recognised assets, skilfully incorporating various key elements into the scenery, clothing and even the shadows! Take a close look at the details, how many elements can you spot?