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Sports innovation to serve the well-being
In 2008, Neoness revolutionised the world of fitness by importing the concept of low-cost fitness with cool spirit in France. But every success story attracts competition…and in order to remain the boldest brand, Neoness needed to stay one step ahead and define the brand’s singularity. After redefining the new brand positioning „Good sport, Great life“, we worked on the already-existing clubs and on the creation of new rooms.
Good Sport Great Life
By studying behaviours, listening to members and analysing the heavy trends of the market, we found out that French people’s workouts are no longer driven by the cult of the performance and body, but by the wish to reconcile the body and the mind, in search of health and well-being.
Thus, we revamped the gyms to turn them into Sports Clubs where workouts serve everyone’s well-being. This shows in the architecture, but also in the customer experience and the signage : a friendly and welcoming space that encourages human connection and a warm and inviting facade.
The most human fitness rooms
This new concept was implemented in 2019 during the back-to-work season and is already very successful! This new offer, new communication tone, new experience held by the new signature “Good Sport Great Life”, enabled the brand to become the key player in sports innovations that serve everyone’s well-being.