the world
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Celebrating Arabic Origins for Coffee Lovers

In Malaysia, the ready-to-drink coffee category is a very competitive market dominated by Nescafe. Etika challenges the market with a new limited edition for Wonda made from 100% Arabica beans from Brazil, Columbia and Indonesia.

Our design translates Wonda Masterbrand equity while allowing for a complete integration of this collectible range within the existing portfolio. The visual identity also stands out to spark coffee lovers‘ curiosity and unveils what an exciting experience may come out the new recipes.

Stay up all night!

Following the success of this collectible range in 2017, Etika relaunched this limited edition while integrating soccer cues to associate the brand to the World Cup as the perfect drink for late night games!