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En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies pour vous garantir la meilleure navigation possible, réaliser des statistiques et permettre le partage de contenus sur les réseaux sociaux.Launching a new premium brand for DULUX
We’ve helped global paint manufacturer Akzo Nobel to launch its new premium texture-effect paint brand, Ambiance across Asia and help them engage with new consumers in store.
We developed a modular POSM design toolkit to draw the attention of consumers to the new brand, as well as educate consumers on the relatively unfamiliar concept of « texture-effect » paints. The modular nature of the solution allowed for application across a range of retail scenarios: large stores with multiple touchpoints or independent retailers with limited in-store space. By incorporating assets from the brand’s advertising campaign “Personalise Your World” the solution also delivered efficiency for the client team and seamless cross-channel consistency for the brand.