Prix • 20 04 2018

MARKING AWARDS trophy for our Johnnie Walker Limited Edition « Carp and Dragon »

The “Carp Leaping over the Dragon Gate” Johnnie Walker Limited Edition packaging immortalizes the rivers of China and their role in the story of Chinese progress though the visual storytelling of a fable with a timeless message.
This ancient tale is visually told in a stunning illustration that truly encapsulates the spirit of not only the China’s rivers but also of the entrepreneurial dream of many in today’s China by showing imagery of China’s past and present in the design details. The overarching visual story is that of the carp – against all odds, the simple carp leaps and soars across the enormous gate embodying the story of personal transformation, perseverance and progress that has made China what it is today. As one studies the bottle design, more and more details come into focus, presenting a layered story rich in history and promise.
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