Oh, des cookies !
En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies pour vous garantir la meilleure navigation possible, réaliser des statistiques et permettre le partage de contenus sur les réseaux sociaux.ALPEN GOLD
A positive-thinking brand

Optimism, the key to success
Alpen Gold – the most popular brand among Russian consumers, chose to become an ambassador of optimism. We helped them design a visual language that effectively communicate this change, while giving Alpen Gold a distinctive personality.

Carefree joy and abundance of flavours
Alpen Gold’s visual identification is based on two universal symbols of optimism: the sun and the rainbow. A new, engaging graphic language of packaging comprises the whole basic portfolio of products and lines: Max Fun, Dark and Oreo. It communicates Alpen Gold’s distinctive trait – richness and variety of flavours – through a lively colour palette and a unique packaging layout.


