BAWAH

We were appointed by the owners of Bawah Private Island to create a unique destination luxury resort brand unlike anything that Southeast Asia had seen.

Inspired by the stunning natural beauty and remote location of Bawah, we created the brand promise ‘Explore your true nature’. We brought the brand promise to life in a Brand Book and a visual identity system including on-island experiences. We went on to create a Brand Service Charter and employee training programme to help new staff internalise the brand and learn unique Bawah guest service behaviours.