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The flying experience begins in GOL stores
GOL got a new logo and visual identity, and in this context, a new behavior was defined for the brand.
The new positioning inspired Dragon Rouge to create a visual concept for the stores, with a more contemporary theme and aligned with attributes such as technology, comfort and, above all, intelligence.
To promote a memorable experience, we created elements of connection with the GOL universe: the interior of the aircraft – with real Boeing 737 seats as stand-by seats – service desk designed as a wing- and a cleaner and cozier environment, with a sophisticated and joyful visual communication.
By creating an environment with such a relevant experience, we offered to the customers a differentiated contact with the brand and its main product: Flying.
For GOL, this connection contributed to the sale and customer loyalty.