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En poursuivant votre navigation sur ce site, vous acceptez l’utilisation de cookies pour vous garantir la meilleure navigation possible, réaliser des statistiques et permettre le partage de contenus sur les réseaux sociaux.Grow
Being the growth companion
for babies and kids


GROW TALL, GROW STRONG
Grow is a growing up milk powder (owned by Abbott) specifically designed for school-going kids in Singapore. It supports the nourishment of children in their formative years and ensures that they get the most out of work and play (Stage 4 for 3-6 years old, and Stage 5 for 6-12 years old).
To strengthen its foothold and increase market share in Singapore, Abbott decided to expand Grow’s range by introducing infant milk formula (Stage 1 for 0-6 months, Stage 2 for 6-12 months, Stage 3 for 1-3 years).



DESIGNED FOR KIDS AND MUMMIES
In order to breathe new life into the brand, we have imagined a new look for Grow. The visual identity created starts with a strong, robust and flexible design system that leverages on its existing equities. Simultaneously, it takes into account the different mindset mums have at each stage, and addresses this mindset on pack.


A FRIENDLY GIRAFFE
We modernized the Growie mascot and explored different expressions and activities as it progresses across the stages.

