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Creating Fitness Motivation.
Searching for Guidance
Our task was to launch a new weight management lifestyle brand for The Vitamin Shoppe, including: strategy, positioning, naming, identity, brand architecture and packaging. End result must help consumers make sense of a confusing category, speak to them wherever they might be in their weight loss journey and help them “do the right thing.”
Empowering every step of the way
Small Steps. Big Change. Impactful, empowering approachable, achievable. I know I need to take better care of myself, but don’t know where to start or how to follow through to manage my weight or live healthier. ‘Next Step’ is the simple, straight-forward solution that empowers you to take charge of your health with an easy-to-understand, step-by-step roadmap you can easily adjust to fit into your life. With a wide variety of convenient and great tasting weight management options, ‘Next Step’ arms you with simple tools and clear information you need to get on and stay on track so you can feel better immediately and create positive impact on your long-term health. ‘Next Step’. Change at your own pace.
Simplicity for Impactful Solutions
Delivered an inspiring, vibrant brand and easily navigable product line with clear call-outs for consumer need states: “I want to feel full” or “I want to amp up my cardio” or “I want to manage my weight.” Color coding further helps consumers to find the right solutions for them and create new healthy supplementation habits.