In a society of dispossession, the notion of time is being called into question now more than ever. In this context, the search for the Truth with a capital T becomes the ultimate aspirational and philosophical quest.
We use macro-societal trends to trigger creative thinking and dynamic attitudes to anticipate future consumer habits. The trends identify early signs of shifts by investigating key changes in industries such as fashion, cosmetics, entertainment and architecture that mirror the long-term impact of politics, economy and socio-culture.
Our six global socio-cultural trends for 2016/17 illustrate six fundamental needs and the impact they will have on the market of tomorrow.