Event • 27 11 2018

Launch of
the Totems’ 9th edition

This morning at the Lutetia Hotel (Paris), our sociologist Sophie Grenier presented the 9th edition of TOTEMS to help us understand both the challenges of tomorrow and how to better anticipate the future.

– How to regain one’s peace in an absurd world? When products relax us…

– How to rediscover our original source? Brands get organized in the ecosystem.

– And what if man becomes its own piece of art? The brand is above all an occupation.

– How will technology make us more human? AI for continuous creativity.

– How to leave behind ‘having’ to go towards ‘being’? Let’s embody our brands in all their dimensions.

– How will poly-sensoriality be the salvation of brands? When the experience becomes physical.

– How are we going to explore this new space? The new paradigms of tomorrow…

Want to know more?
Contact Andréa Le Bris a.lebris@dragonrouge.com for more information.