Launching a new premium brand for DULUX
We’ve helped global paint manufacturer Akzo Nobel to launch its new premium texture-effect paint brand, Ambiance across Asia and help them engage with new consumers in store.
We developed a modular POSM design toolkit to draw the attention of consumers to the new brand, as well as educate consumers on the relatively unfamiliar concept of “texture-effect” paints. The modular nature of the solution allowed for application across a range of retail scenarios: large stores with multiple touchpoints or independent retailers with limited in-store space. By incorporating assets from the brand’s advertising campaign “Personalise Your World” the solution also delivered efficiency for the client team and seamless cross-channel consistency for the brand.