Amidst rising expectations from consumers for brands to behave responsibly – it couldn’t be more timely to explore how consumer attitudes towards sustainability have changed during Covid-19. Has the momentum built by Extinction Rebellion and Greta Thunberg’s Fridays for Future movement continued to gain traction or have consumers priorities changed? How should brands respond?
To explore consumer attitudes towards sustainability in light of Covid-19, our London Executive Director Ant Cox and our client Carly Arnold, Category Marketing Director for Nomad Foods Europe joined Oystercatchers’ Chair Suki Thompson to discuss Nomad’s own sustainability experiences and what the challenges and opportunities for brands are to step forward.
The discussion further focused on:
– Latest thinking on how consumer mindsets on sustainability have changed during/post Covid-19?
– How have brands been responding and who is leading the way?
– Sustainability through a brand lens – how do brands walk the talk ?
– How best can brands creative positive change?
Click here to see the full conversation.