Be Relax is on cloud nine
Be Relax, is the second airport spas operator in the world. It runs a network of 52 spas across the world. Passengers may rest in embarking areas while waiting for their flights. These mini-spas provide a range of beauty and relaxation services (massage, manucure, beauty care, hairdressing) and a travel comfort products offer (pillows, sleep masks).
For these calm and cosy moments to reconnect with yourself offered to travelers, we have built a new identity and a new architectural concept around a central idea, “your Wellness Cloud”.
Born in France, this brand mostly operates in the US and in the Middle East. We have thus chosen a deco spirit made of “à la française” elegance which reminds of the 1930s. The design relies on a more statutory typographic brand, a deep blue, a 1930s style pattern of petals, the use of wood and paper hanging lights which form the cloud at the heart of the concept.