News • 11 03 2019

The Paradox of Packaging

Something just comes to you at 2 o'clock in the morning, it's like lightning - it suddenly wakes you up, and you've got it... quick sketch and then back to sleep. Dave Robinson, Dragon Rouge London

Our London Creative Director Dave Robinson talks about packaging design, getting to the big idea and how packaging has never been easier, yet never been harder.

Click here to watch the video!