News • 16 06 2023

The Secret Sauce for Iconicity

The Secret Sauce for Iconicity

At Dragon Rouge, we are passionate about building iconic brands.

Clients often ask us in their briefs to create something as iconic as the Nike swoosh. But iconicity runs much deeper than the visual aesthetic, which is just one facet of it.

In his latest article for Brandingmag, our Global Marketing Director James Byrne shares some thoughts on the ingredients of global icons. Written in collaboration with global colleagues Zayn Khan (Global Chief Strategy Officer), Joe Hale (CEO London) and Kheireddine Sidhoum (Global Co-CEO and Chief Creative Officer).

Click here to read the article