Triumph at the TRANSFORM AWARDS 2017
Our team in Warsaw received two awards at this year’s Transform Awards, a competition dedicated to rebranding and brand transformation.
Our work for Nest Bank won gold for the “best corporate rebrand following a merger or an acquisition” and bronze for our with Inter Cars in the “best brand consolidation” category.
Both projects celebrate brand transformations supported by vigorous market research and analysis, which resulted in developing strategies and visual identities.
A bit about the projects...
Nest Bank SA is a new brand in the banking market. Not in line with industry trends, the company’s management has set up a network of branches that look more like a cozy cafés than a bank. The new offering is dedicated to people for whom family is the most important thing, including micro-entrepreneurs. The new bank completely replaced the existing entities of FM Bank PBP.
Inter Cars is the largest distributor of automotive parts in Central and Eastern Europe and an example of a Polish company that has been successful in Poland and abroad for the past 25 years. Inter Cars now holds 226 branches in the country and 221 branches in Europe. The company offers over 2million spare car parts.