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Time to transform
Dragon Rouge was invited to develop the creative concept of Easter 2022 for Kopenhagen, a premium chocolate brand in Brazil. Our biggest challenge was to find an innovative idea for this commemorative date, of extreme relevance in the world of chocolates.
We should bring the essence of the brand in a proprietary and sophisticated way. This concept and visual identity would be applied not only on packaging, but also in all communication.
How to turn the best Easter feelings into chocolate?
Imagine that the taste of chocolate brings hope, even when we feel in a cocoon. And now, it’s time to spread wings, take new flights, explore the world – like a butterfly that leaves its cocoon and enters new gardens. The idea was to show that smiling, dancing, loving and running can and will be better, as we will have new wings to live a world of experiences.
Sophistication and movement were translated into packaging design, with butterfly wings as the main graphic elements. Every color and detail has been carefully chosen for each special item in the Kopenhagen Easter portfolio. Our final delivery was a super giftable package with a combination of contrasting colors and elegant hot stamping that together made the stores even more beautiful and attractive.
Kopenhagen had the biggest sale in the last 3 years, 44% higher compared to the previous year, 2021.