Sharing
the latest innovations
in sports

On October, our Global Chief Creative Officer Kheireddine Sidhoum shared the stage with Arsène Wenger at the Sport Innovation Summit, talking about our point of view on sport’s brand identity.

This Summit was a great opportunity to inspire and learn about the latest sport innovations with 30 world class speakers and more than 300 leaders and decision makers of the national and international sports industry.

To relive the great moments of the SIS, it’s here