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A new positioning and identity for INTER CARS
Over the past 25 years, Inter Cars has grown from a small family run company to the largest distributor of parts and automotive technology in Central Eastern Europe. Today, the company offers the broadest range of products in the market, has fast deliver times and is renowned in the industry. As all good market leaders invest in the future, Inter Cars is already thinking about the next 25 years and how they can take the brand beyond the Polish market. Preparing for challenges of the future has required a great focus on standards and the brand image, which will grant Inter Cars a competitive edge in the coming years.
We helped Inter Cars create a new positioning for the future, based on the motto “Driving higher standards”. We’ve refreshed the logo, which will be rolled out across printed materials, digital platforms and retail spaces.