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Following the arrival of competitors to the cured ham and refined cold cuts market, Aoste wanted to reestablish its presence on shelf and re-emphasize their offer. They wanted to do this by communicating the brand’s knowhow and experience in a more tangible manner.
The brand wanted to communicate their promise in a contemporary way. We provided support for this evolution, where the logo becomes more refined and premium. We also redesigned the packaging to highlight the superiority and unique taste of the brand’s flagship product.
The new design allows each product to have a distinct personality. This conveys the diversity of the offer but maintains consistency across the range.