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People are cynical, we can smell bullshit a mile off. Communicating in an authentic way often comes down to words. It’s the language that connects within your gut. — Bee Pahnke
This week’s Creativebrief BITE Agency Leader Interview is with our very own Bee Pahnke, Head of Voice in our London office. She opens up on her role at Dragon Rouge London, the importance of careful culture consumption, and voice’s expanding remit and crucial role in communicating purpose authentically.
Click here to read the interview!