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Highlighting emerging talent
It’s our second year of Firestarters and Student Brief and it’s been exciting to see not only our entries grow, but the number of new universities join our briefing sessions.
Adapting to change
We had to change both our briefing and judging methods this year, to adapt to working from home, but the same effort and detail was paid. Everything was done remotely and the whole studio was involved in creating the shortlist and voting on the winners. We are really proud of the winning entries which we feel reflect our desire to be innovative, bold and beautifully crafted but always show clear problem solving and demonstrate a clear, articulate idea at the heart.
The winning entries
We scored our winning entries and surprisingly managed to get a winner from each of our three briefs; Take on taboos, The sustainable every day and From the palm of your hand to the rest of the world.
Third place winner, Luke Garrett, from Bournemouth Uni. used the app Headspace to help combat stress and anxiety within students by creating physical and immersive environments around universities. We were impressed with how Luke brought this idea to life through messaging that felt both realistic and sensitive to the topic.
In second place, Chloe Milham, a second year student from the University of Lincoln. Chloe really impressed us with her creation of the brand ‘Bluebeary’, an eco-friendly alternative to snack and toy packaging for children. We love the charming use of illustration and how Chloe has brought the brand to life convincingly through Digital platforms.
And in first place, Andrew Florence from Norwich University of Arts. Andrew has really impressed us with the campaign for his Brand ‘Mankind’. The brand tackles the taboo topic of male domestic violence by voicing victims through hidden messaging. Andrew took the extra step by creating a video and using AR to enforce these messages creating a genuine, touching campaign and brand personality.
We were excited by all of the entries, but we felt the winners best reflected the Dragon way of working: smart, innovative and beautiful crafted.
All winners now have the opportunity of working with our teams in the studio and we’re looking forward to welcoming them through the red doors soon. Well done everyone!
If you want to get involved next year, get in touch and follow us @dr_firestarters