Notícias • 03 12 2018

Foot brands, brands like any others?

Mathieu Sakkas, Head of Strategy at Dragon Rouge Paris evokes the critical importance of logos for football clubs with Ecofoot.fr.

Based on our experience with the redesign of the logos of PSG and LOSC, he explains the tight links between redefining a club’s marketing strategy and revamping its logo.

Read the article.