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In October 2015 we won a Gold Effie Award in the retail category for our work on the Eurocash Group’s Faktoria Win range. At this year’s Innovation Ad awards we are delighted to share that we’ve won another Gold award for this project, in the Insight category.
Faktoria Win has become a leader in innovative sales channels for wine in Poland. At a time where small grocery stores were struggling to sell wine, resulting in a loss of opportunity in a growing market, the Eurocash Group launched an innovative solution for selling wine in small shops. The Faktoria Win brand explores the concept of “store in store” and redefines the way consumers buy wine.